Security Plan - Knowledge and Information Security

Contents CONTENTS 4 EXECUTIVE SUMMARY 6 RESPONSIBLE PERSONNEL 7 CHIEF SECURITY OFFICER 7 ELECTRONIC SECURITY MANAGER 7 PHYSICAL SECURITY MANAGER 7 RISK MANAGEMENT OFFICER 7 ASSESSMENT OF RISK 8 PHYSICAL 8 ELECTRONIC 9 DATA ACCESS SECURITY 10 GENERAL SECURITY 10 USER AUTHORISATION 10 USER AUTHENTICATION 11 SECURE DATABASE 11 PHYSICAL FILES 11 ELECTRONIC INTRUDER DETERRENCE – VIRUSES AND MALWARE 12 SOCIAL ENGINEERING 12 FILE SHARING 12 WIRELESS NETWORKS 13 STAFF VETTING AND SEPARATION PROCEDURES 13 GENERAL STATEMENT 13 STAFF SCREENING 13 SEPARATION PROCEDURES 13 PERSONNEL SECURITY 14 GENERAL STATEMENT 14 PASSIVE MONITORING 14 POSITIVE MONITORING 14 PHYSICAL SECURITY 15 GENERAL STATEMENT 15 AUTHORITY FOR†¦show more content†¦2) Electronic surveillance of premises by third party to gain confidential information, may include: a) Wiretaps on telephones of key personnel b) Electronic audio-recording equipment in key locations such as in boardrooms, or management offices 3) Access agents employed by outside entities to gain access to organisation and information repositories a) Persons in the employ of an outside entity to infiltrate the organisation and gain access to confidential information. 4) Outside entity may recruit or subvert staff to gain information a) Pressuring or enticing employees to provide information, or to facilitate electronic or physical access to that information for the benefit of the outside entity. 5) Material damage to physical documents and equipment resulting from fire or other unforseen occurrences e.g. earthquakes and other natural disasters. 6) Portable devices that are used by staff for convenience may be lost or stolen a) Lax password security means that should these portable devices be lost or stolen the information stored on them is available to anyone who cares to view it. Electronic (Volonino Robinson, 2005) Electronic security is meant to guard databases and networks from unauthorised access and malicious or accidental damage. An instituted electronic security system prevents damage to information by intangible means such viruses, bugs, malware,Show MoreRelatedInformation Systems Security Certification Certification1491 Words   |  6 PagesInternational Information Systems Security Certification Consortium or the (ISC) 2 that focuses on the development of a secure application. For a one to qualify for this certification, one must possess at least four years’ experience with the any of the software development lifecycle and thus can be distinguished as an expert in the assessment topics areas in the entire certification. The individual who may be interested in pursuing this certification might be the Information Security Engineer whoRead MoreSec 402 Request for Proposals (Rfp)1191 Words   |  5 PagesSummary Details The Board of Directors request that their information security strategy be upgraded to allow greater opportunities of secure cloud collaboration. Also dress the concerns on the recent number of hack visit attacks that have caused the network to fail across the enterprise. The organization has know brand products across the world and expects top-secret methods for safeguarding proprietary information on its recipes and product lines Note to Proponents: Please be sure to review theRead MoreThe Plan And Budget After The Homeland Security792 Words   |  4 Pagesinvolved in developing a Homeland Security Plan and Budget after the Homeland Security Assessment of the organization has been completed is to first develop the Vision statement The Vision statement is XYZ organization will be the industry leader in providing â€Å"Best Practices† that support homeland security among employees, suppliers, partners, and customers. The second step is to develop the Mission statement, and Mission statement creates ownership of homeland security initiatives among all levels ofRead MoreReport On Online Sales1721 Words   |  7 PagesMr. Raj and Mr. Harjot From: Andre Luis Lumertz Peres Subject: Consulting IT Report – Online Sales Executive Summary The purpose of this report is to provide an analysis, considerations, and information necessary for the implementation of an online sales ordering platform. Based on information from the organization that makes $ 2 to $ 3 million in annual sales selling Drones their store located in Kitchener Ontario and with approximately 20 employees. The strategy of owners is to increaseRead MoreInformation Security In Zanziabar Public Sector1465 Words   |  6 PagesThe information security challenges faced in Zanzibar are persistent in transitional countries as could be seen in the case study â€Å"state of Information Security in Zanzibar’s public sector† (Shaaban, et al., 2012). Most of these challenges are partly attributed to lack of proper budgeting for ICT infrastructures, cultural gap awareness, political instability, trust, business continuity plan, and inadequate human resource management to effectively manage this technology (Dada, 2006). The applicationRead MoreInformation Technology And Security Gaps Of The Bank Solutions Inc.1457 Words   |  6 PagesThere is no debate to clarify that information security is an important asset to any organizations regardless of its size. To be more precise, information security is much important for financial institutions like Bank solutions Inc. whose main priority is to protect the confidentiality, integrity and availability of assets, individuals, information and information systems. Purpose The main purpose of this paper is to elaborate on the information technology/security gaps of the Bank solutions Inc.Read MoreA Plan For Reactive And Proactive Security Planning1173 Words   |  5 PagesJune 29, 2015 Security Planning After assessing the risk invovled with the organization infrastructure. The next step is security planning which involves developing controls and policies with techniques to help with security. The security strategies will define a plan for reactive and proactive security planning. The planning is developed to protect the company assets. Reactivly planning a contingency plan to implement just in case the orginal plan failed. The security plan will consists ofRead MoreStrategic Planning Process And Plan1555 Words   |  7 PagesStrategic Planning Process and Plan Harper College’s Information Technology (IT) Client Services department houses the Information Security group. This group does not gather most of its own data, so the leaders will need to gather metric information from other College areas. Harper College Mission and Vision The Harper College mission is â€Å"Harper College enriches its diverse communities by providing quality, affordable, and accessible education. Harper College, in collaboration with its partnersRead MorePublic Policing vs. Private Policing1556 Words   |  7 PagesPublic Policing vs. Private Security AJS 502/Survey of Justice and Security Jessica Bishop June 3, 2012 Public Policing vs. Private Security Public policing stands for more in society than private security because of the funding provided. Most private security agencies have to acquire more publicRead MoreDescription Of Certified Information Systems Security Professional Practitionor1428 Words   |  6 PagesCertified Information Systems Security Professional (CISSP) certification is considered by many to be the most prestigious certification for security managers (Whitman Mattord, 2013). Cybersecurity is a very important piece of the puzzle. Organizations today depend on it for safety to protect their assets and the privacy of their customers. Each organization should maintain a strong security source. If you are looking for a way to advance your career or become a member of a community of cybersecurity

Should Prostitution Be A Victimless Crime - 1506 Words

The act of prostitution has been a leading topic of moral and legislative debate for centuries. Sometimes referred to as the ‘world’s oldest profession’ because it dates back to around 2400 B.C., prostitution is the practice of exchanging, selling or trading of sexual acts for payment. Although this service is forbidden amongst the world more often than it is not, the debate of its legalization has remained a heated issue (ProQuest Staff).The legalization of prostitution and whether or not prostitution should be considered a victimless crime are two of the main controversies that surround the matter of prostitution. The idea of prostitution engenders conflict of morality and constitutional rights and freedom. Many perceive the bartering of sex as a crime and some even view it as a form of sexual abuse (Klinger). Extremists have gone so far as to claim that prostitution is â€Å"indistinguishable† from sex trafficking. It is easy to see where the confusion s tems from but prostitution and sex trafficking are two entirely different things. Prostitution is sex in return for compensation of some form while sex trafficking is the purchase, the sale and the transfer of a human for commercial sex and is often considered to be a modern day form of slavery (ProCon.org). The Prostitutes’ Education Network stated in its article â€Å"Prostitution Act of 1996†, that prostitution is merely a service like every other in which people are selling and exchanging their skills and talents for money.Show MoreRelatedConsent Is A Vital Part Of Human Socialization1593 Words   |  7 Pageswatch. There are also some crimes that people consent to taking part in. In the eyes of the law, these crimes are considered â€Å"victimless† because the would-be victim consented to the crime. (Dempsey, 2013) There are two sides to every jail cell, meaning that the question â€Å"Does victimless crime exist?† has contrary answers depending on who’s answering. This paper’s assertion is in support of the present factor of victimhood for an act to be considered a crime. In Crime and Morality by Hans BoutellierRead MoreVictimless Crimes Not To Be Decriminalized Essay1120 Words   |  5 PagesVictimless crimes, the illegal act(s) that involves consenting adults and lacks a complaining participant, have been the topic of heated debate for some time now (Kendall, 2014). This debate centers primarily on the question as to whether these acts should be crimes at all. The arguments take several forms. One of the controversies involves the importance of personal freedom versus society’s idea to uphold moral standards. A second issue addresses the problem of the conception of harm. PeopleRead MoreTo what Extent Are Prostitution and Drug Use Associated with Sociological Variables?1214 Words   |  5 Pagesextent are prostitution and drug use associated with sociological variables and are they truly victimless? Prostitution and illicit drug use are contentious topics, not only in North America but around the world. The issues of how to police, as well as whether or not to decriminalize prostitution and drug use are multifaceted and encompass sociological, economic, and health factors. Although there is a general understanding amongst the public concerning the definitions of prostitution and drug useRead More There are no Truly Victimless Crimes Essay1026 Words   |  5 Pagesworth the risk. Should he be allowed to take the drug? Or should the government force him to abstain from it, in his own interest? He is not hurting anyone but himself, so why should there be a law against it? This debate has raged since the beginning of civilization. J. S. Mill, in his Essay on Liberty, takes the position that is commonly accepted: the government should not interfere with matters that do not involve more than one person. These matters are often called victimless crimes. Mill - alongRead MoreVictimles s Crime1399 Words   |  6 PagesVictimless crime is defined as a violation of community standards or an illicit act against a government policy or agency (Wisegeek, 2009) yet, which neither directly harms nor violates the rights of any specific person, although some people may claim it harms society as a whole. Many people consider such acts as drunk driving, prostitution, public drunkenness, assisting someone to die at his or her request, using drugs, white-collar crimes, and abortion to be victimless crimes. They feel, as thoughRead MoreA Crime Is a Violation of Established Law, but Not All Crimes Have a Readily Identifiable Victim. a Victimless Crime Is One Where an Act That Violates an Established Law Is Committed, Without Leaving a Victim Behind;1937 Words   |  8 PagesA crime is a violation of established law, but not all crimes have a readily identifiable victim. A victimless crime is one where an act that violates an established law is committed, without leaving a vic tim behind; that is, there is no resulting damage to a person or property. In these cases, there is usually no victim because the illegal activity was consensually entered into. For this reason, victimless crimes are often called consensual crimes. One common example of a victimless crime isRead MoreShould Prostitution Be Legal?1354 Words   |  6 PagesTopic: Should Prostitution be Legal? General Purpose: To inform Specific Purpose: To inform my audience about the pros and cons of prostitution being legalized. Central Idea: There are various valid points on both side of the controversial issue of prostitution. I. Introduction Attention-Getter. The only reason I d lift my skirt is to pull a pistol and plug you in the head. Reveal the Topic. Should prostitution be legalized? C. Audience Motivation. Most human beings enjoy sexRead MoreCrime, Morality And The Criminal Justice System1858 Words   |  8 PagesA victimless crime is an illegal act or offense that involves consenting adults and no party is harmed or injured during the act. Such offenses are considered illegal, but there is no apparent victim. Although there are several disagreements to whether or not a crime is victimless or not four of the most commonly identified victimless crimes, also known as public order offenses, are: drug use, prostitution, pornography through sexting, and gambling. Victimless crimes have been the topic of a heatedRead MoreDecriminalization Of Prostitution. Since Time Began, Women1266 Words   |  6 PagesDecriminalization of Prostitution Since time began, women have been selling sex through prostitution, men have been buying it, and society has been debating the legitimacy of the oldest profession in the world. The prevalence of AIDS and other sexually transmitted diseases have cast a new light on the old moral and victimless crime arguments against and for legalization of prostitution throughout the United States. There are convincing arguments on both sides of this issue, points on both sidesRead MoreVictimless Crimes1330 Words   |  6 PagesVictimless crime is defined as illegal behavior in which people willingly engage and in which there are no unwilling victims. Victimless crimes can be viewed as prostitution, illegal drug use, or illegal gambling. These are considered crimes because they can harm your body, or life in some way, and because you willingly do them. There are many other things in our lives that we can do such as smoking cigarettes, or drinking that can harm our lives and body in some way but are legal. In my opinion

Answer to Chapter Free Essays

Chapter 5 – Mankiw SOLUTIONS TO TEXT PROBLEMS: Quick Quizzes 1. The price elasticity of demand is a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price. When demand is inelastic (a price elasticity less than 1), a price increase raises total revenue, and a price decrease reduces total revenue. We will write a custom essay sample on Answer to Chapter or any similar topic only for you Order Now When demand is elastic (a price elasticity greater than 1), a price increase reduces total revenue, and a price decrease increases total revenue. When demand is unit elastic (a price elasticity equal to 1), a change in price does not affect total revenue. 2. The price elasticity of supply is a measure of how much the quantity supplied of a good responds to a change in the price of that good, computed as the percentage change in quantity supplied divided by the percentage change in price. The price elasticity of supply might be different in the long run than in the short run because over short periods of time, firms cannot easily change the sizes of their factories to make more or less of a good. Thus, in the short run, the quantity supplied is not very responsive to the price. However, over longer periods, firms can build new factories, expand existing factories, close old factories, or they can enter or exit a market. So, in the long run, the quantity supplied can respond substantially to a change in price. 3. A drought that destroys half of all farm crops could be good for farmers (at least those unaffected by the drought) if the demand for the crops is inelastic. The shift to the left of the supply curve leads to a price increase that will raise total revenue if the price elasticity of demand is less than 1. No one farmer would have an incentive to destroy his crops in the absence of a drought because he takes the market price as given. Only if all farmers destroyed a portion of their crops together, for example through a government program, would this plan work to make farmers better off. Questions for Review 1. The price elasticity of demand measures how much quantity demanded responds to a change in price. The income elasticity of demand measures how much quantity demanded responds to changes in consumer income. 2. The determinants of the price elasticity of demand include how available close substitutes are, whether the good is a necessity or a luxury, how broadly defined the market is, and the time horizon. Luxury goods have greater price elasticities than necessities, goods with close substitutes have greater elasticities, goods in more narrowly defined markets have greater elasticities, and the elasticity of demand is greater the longer the time horizon. . The main advantage of using the mid-point formula is that it uses a constant base whether the change in price or quantity demanded is an increase or a decrease. 87 88 Chapter 5/Elasticity and Its Application 4. An elasticity greater than one means that demand is elastic. When the elasticity is greater than one, the percentage change in quantity demanded exceeds the percentage change in price. When the elasticity equals zero, dema nd is perfectly inelastic. There is no change in quantity demanded when there is a change in price. 5. Figure 1 presents a supply-and-demand diagram, showing the equilibrium price, the equilibrium quantity, and the total revenue received by producers. Total revenue equals the equilibrium price times the equilibrium quantity, which is the area of the rectangle shown in the figure. Figure 1 6. If demand is elastic, an increase in price reduces total revenue. With elastic demand, the quantity demanded falls by a greater percentage than the price rises. As a result, total revenue declines. 7. A good with income elasticity less than zero is called an inferior good because as income rises, the quantity demanded declines. . The price elasticity of supply is calculated as the percentage change in quantity supplied divided by the percentage change in price. It measures how much quantity supplied responds to changes in price. 9. The price elasticity of supply of Picasso paintings is zero, because no matter how high price rises, no more can ever be produced. 10. The price elasticity of supply is usually larger in the long run than it is in the short run. Over short periods of time, firms cannot easily change the sizes of their factories to make more or less of a good, so the quantity supplied is not very responsive to price. Over longer periods, firms can build new factories or close old ones, so the quantity supplied is more responsive to price. 11. Because the demand for drugs is likely to be inelastic, an increase in price will lead to a rise in total expenditure. Therefore, drug users may resort to theft or burglary to support their habits. Chapter 5/Elasticity and Its Application Problems and Applications 89 1. a. Mystery novels have more elastic demand than required textbooks, because mystery novels have close substitutes and are a luxury good, while required textbooks are a necessity with no close substitutes. If the price of mystery novels were to rise, readers could substitute other types of novels, or buy fewer novels altogether. But if the price of required textbooks were to rise, students would have little choice but to pay the higher price. Thus, the quantity demanded of required textbooks is less responsive to price than the quantity demanded of mystery novels. b. Beethoven recordings have more elastic demand than classical music recordings in general. Beethoven recordings are a narrower market than classical music recordings, so it is easy to find close substitutes for them. If the price of Beethoven recordings were to rise, people could substitute other classical recordings, like Mozart. But if the price of all classical recordings were to rise, substitution would be more difficult. (A transition from classical music to rap is unlikely! ) Thus, the quantity demanded of classical recordings is less responsive to price than the quantity demanded of Beethoven recordings. c. Subway rides during the next five years have more elastic demand than subway rides during the next six months. Goods have a more elastic demand over longer time horizons. If the fare for a subway ride was to rise temporarily, consumers could not switch to other forms of transportation without great expense or great inconvenience. But if the fare for a subway ride was to remain high for a long time, people would gradually switch to alternative forms of transportation. As a result, the quantity demanded of subway rides during the next six months will be less responsive to changes in the price than the quantity demanded of subway rides during the next five years. d. Root beer has more elastic demand than water. Root beer is a luxury with close substitutes, while water is a necessity with no close substitutes. If the price of water were to rise, consumers have little choice but to pay the higher price. But if the price of root beer were to rise, consumers could easily switch to other sodas. So the quantity demanded of root beer is more responsive to changes in price than the quantity demanded of water. 2. a. For business travelers, the price elasticity of demand when the price of tickets rises from $200 to $250 is [(2,000 – 1,900)/1,950]/[(250 – 200)/225] = 0. 05/0. 22 = 0. 23. For vacationers, the price elasticity of demand when the price of tickets rises from $200 to $250 is [(800 – 600)/700] / [(250 – 200)/225] = 0. 29/0. 22 = 1. 32. b. The price elasticity of demand for vacationers is higher than the elasticity for business travelers because vacationers can choose more easily a different mode of transportation (like driving or taking the train). Business travelers are less likely to do so because time is more important to them and their schedules are less adaptable. 3. a. The percentage change in price is equal to (2. 20 – 1. 00)/2. 00 = 0. = 20%. If the price elasticity of demand is 0. 2, quantity demanded will fall by 4% in the short run [0. 20 ? 0. 20]. If the price elasticity of demand is 0. 7, quantity demanded will fall by 14% in the long run [0. 7 ? 0. 2]. b. Over time, consumers can make adjustments to their homes by purchasing alternative heat sources such as natural gas or electric furnaces. Thus, they can respond more eas ily to the change in the price of heating oil in the long run than in the short run. 90 Chapter 5/Elasticity and Its Application 4. If quantity demanded fell, price must have risen. If total revenue rose, then the percentage increase in the price must be greater than the percentage decline in quantity demanded. Therefore, demand is inelastic. 5. Both Billy and Valerie may be correct. If demand increases, but supply is â€Å"totally† inelastic, equilibrium price will rise but the equilibrium quantity will remain the same. This would also occur if supply decreases and demand is â€Å"totally† inelastic. Marian is incorrect. If supply and demand both rise, equilibrium quantity will increase, but the impact on equilibrium price is indeterminate. 6. a. If our income is $10,000, your price elasticity of demand as the price of compact discs rises from $8 to $10 is [(40 – 32)/36]/[(10 – 8)/9] =0. 22/0. 22 = 1. If your income is $12,000, the elasticity is [(50 – 45)/47. 5]/[(10 – 8)/9] = 0. 11/0. 22 = 0. 5. b. If the price is $12, your income elasticity of demand as your income increases from $10,000 to $12,000 is [(30 – 2 4)/27]/[(12,000 – 10,000)/11,000] = 0. 22/0. 18 = 1. 22. If the price is $16, your income elasticity of demand as your income increases from $10,000 to $12,000 is [(12 – 8)/10]/[(12,000 – 10,000)/11,000] = 0. 40/0. 18 = 2. 2. 7. Yes, an increase in income would decrease the demand for good X because the income elasticity is less than zero, indicating that good X is an inferior good. A decrease in the price of good Y will decrease the demand for good X because the two goods are substitutes (as indicated by a cross-price elasticity that is greater than zero). 8. a. If Maria always spends one-third of her income on clothing, then her income elasticity of demand is one, because maintaining her clothing expenditures as a constant fraction of her income means the percentage change in her quantity of clothing must equal her percentage change in income. . Maria’s price elasticity of clothing demand is also one, because every percentage point increase in the price of clothing would lead her to reduce her quantity purchased by the same percentage. c. Because Maria spends a smaller proportion of her income on clothing, then for any given price, her quantity demanded will be lower. Thus, her demand curve has shif ted to the left. Because she will again spend a constant fraction of her income on clothing, her income and price elasticities of demand remain one. 9. a. If quantity demanded falls by 4. 3% when price rises by 20%, the price elasticity of demand is 4. /20 = 0. 215, which is fairly inelastic. b. Because the demand is inelastic, the Transit Authority’s revenue rises when the fare rises. c. The elasticity estimate might be unreliable because it is only the first month after the fare increase. As time goes by, people may switch to other means of transportation in response to the price increase. So the elasticity may be larger in the long run than it is in the short run. 10. Tom’s price elasticity of demand is zero, because he wants the same quantity regardless of the price. Jerry’s price elasticity of demand is one, ecause he spends the same amount on gas, no matter what the price, which means his percentage change in quantity is equal to the percentage change in p rice. Chapter 5/Elasticity and Its Application 91 11. a. With a price elasticity of demand of 0. 4, reducing the quantity demanded of cigarettes by 20% requires a 50% increase in price, because 20/50 = 0. 4. With the price of cigarettes currently $2, this would require an increase in the price to $3. 33 a pack using the midpoint method (note that ($3. 33 – $2)/$2. 67 = . 50). b. The policy will have a larger effect five years from now than it does one year from now. The elasticity is larger in the long run, because it may take some time for people to reduce their cigarette usage. The habit of smoking is hard to break in the short run. c. Because teenagers do not have as much income as adults, they are likely to have a higher price elasticity of demand. Also, adults are more likely to be addicted to cigarettes, making it more difficult to reduce their quantity demanded in response to a higher price. 12. In order to determine whether you should raise or lower the price of admissions, you need to know if the demand is elastic or inelastic. If demand is elastic, a decline in the price of admissions will increase total revenue. If demand is inelastic, an increase in the price of admissions will cause total revenue to rise. 13. a. As Figure 2 shows, the increase in supply reduces the equilibrium price and increases the equilibrium quantity in both markets. b. In the market for pharmaceutical drugs (with inelastic demand), the increase in supply leads to a relatively large decline in the equilibrium price and a small increase in the equilibrium quantity. Figure 2 c. In the market for computers (with elastic demand), the increase in supply leads to a relatively large increase in the equilibrium quantity and a small decline in the equilibrium price. d. Because demand is inelastic in the market for pharmaceutical drugs, the percentage increase in quantity will be lower than the percentage decrease in price; thus, total 92 Chapter 5/Elasticity and Its Application consumer spending will decline. Because demand is elastic in the market for computers, the percentage increase in quantity will be greater than the percentage decrease in price, so total consumer spending will increase. 4. a. As Figure 3 shows, the increase in demand increases both the equilibrium price and the equilibrium quantity in both markets. b. In the market for beachfront resorts (with inelastic supply), the increase in demand leads to a relatively large increase in the equilibrium price and a small increase in the equilibrium quantity. c. In the market for automobiles (with elastic supply), the increase in demand leads to a relatively large increase in the equilibrium quantity and a small increase in equilibrium price. d. In both markets, total consumer spending rises, because both equilibrium price and equilibrium quantity rise. Figure 3 15. a. Farmers whose crops were not destroyed benefited because the destruction of some of the crops reduced the supply, causing the equilibrium price to rise. b. To tell whether farmers as a group were hurt or helped by the floods, you would need to know the price elasticity of demand. It could be that the total revenue received by all farmers as a group actually rose. 16. A worldwide drought could increase the total revenue of farmers if the price elasticity of demand for grain is inelastic. The drought reduces the supply of grain, but if demand is inelastic, the reduction of supply causes a large increase in price. Total farm revenue would rise as a result. If there is only a drought in Kansas, Kansas’ production is not a large enough proportion of the total farm product to have much impact on the price. As a result, price does not change (or changes by only a slight amount), while the output by Kansas farmers declines, thus reducing their income. 17. The quantity demanded at various prices is shown in the table below: Chapter 5/Elasticity and Its Application Price 1 2 3 4 5 6 Quantity Demanded 60 30 20 15 12 10 93 Figure 4 The demand curve is shown in Figure 4. When price rises from $1 to $2 (a 66. 67 % increase), quantity demanded falls from 60 to 30 (a 66. 67% decrease). Therefore, the price elasticity of demand is equal to one. When price rises from $5 to $6 (an 18. 18% increase), quantity demanded falls from 12 to 10 (an 18. 18% decline). Again the price elasticity is equal to one. A linear demand curve has a price elasticity that declines in absolute value as price falls. This demand curve has a constant elasticity equal to one. How to cite Answer to Chapter, Papers

Business Ethics and Sustainability Analysis

Question: Describe about the Business Ethics and Sustainability. Answer: Hello everyone, I am verygratefulto have learned the following values , ethicsas well asmorals in thecourse.Each one of theseelementsappearconstantlyas they arecontained inour everyday livesbutcertainlynotcarefullyunderstandthetrue meaningas well aspractical applicationfields throughout our existence .You will need torecognize thatcompaniesare madeby individualsand it is these whosecurethe benefit forinvestorsbut fora number of themis not importantjust howisreceived,howeveron the other hand ,you will findbusiness peoplewhonot justconcerned about maximizingearningsbut at the same timethe way toobtain it . I havediscovered thatethics for them playsan importantrole , they areready togive upgood resultswhenever they had tobehaveunethically , or lack of social sensitivity .We are going tosee thea lot moreclearly theimpactof ethics in businessas well as theresults that can be obtained bykeepingthis principle . I have learned a lot thanks to this course .Thanks. People not only act morally, but also reflect on our behavior or that of others, as when we wonder should I do this ?, Have I done the right thing ?, it is just that , etc. This human concern clarify their own moral behavior led to the Ethics, a discipline born in Classical Greece in the s. IV. C. part of Philosophy, valuable know that you studied in later courses. The Ethics word comes from thos Greek, meaning "custom" or habit and "character" or way of being, like the term "moral" in Latin, but they coincide in this regard, we will consider along this Ethics course as the philosophical study of moral conduct in general, differentiating it from other types of behavior. According to all the diagonistic tools conducted in this paper it is clear that we tend to be sympathetic and emphathetic to other human beings. We always feel compassion for people going through a hard time and the decisions we make are based on the premise of what is right for me to do as shown in the surveys conducted. Now, other knowledge, history for instance, it tells us what human facts, Ethics, however, tells us how they should be; determines what is moral responsibility, investigates whether there is freedom in human behavior, analyze the moral obligation interrogating what should I do ?, why ?, how are humans , selfish or generous ?, some people are better than others, or all have the same ability to be good ?, why I should be a good person ?, etc. What were my assumptions about ethics and morality before coming to this course Before coming into this course I had very little understanding on ethics and morality, but I knew they have importance in matters concerning business. Have these changed and why Profit maximization has always been the ultimate goal any company; currently, this goal has been replaced by maximizing the value of the company for its owners, ie, to its shareholders. But it can not and should not be the only objective pursued(Corporate social responsibility, 2007). The company plays a vital role in today's society and must therefore contribute to its development and welfare. In an era of organizations, like the one we live in, the company must be a model for all of them. This is in constant interaction with the companies objective, so that the direction of it, must maintain the coexistence of the company to the outside. In addition to the relationship with everything that surrounds it, the management must welfare of all members within the organization. They say that in many cases, employees are the best asset a company can have. It must, therefore, take care; and must do so because it is a business issue, it is a moral issue. A fully integrated and identified with the organization, happy employees perform better and more efficient way their work and not create conflicts(Gregg and Stoner, 2009). Dissatisfied, for whatever reason (salary, working hours. workers perform their work at ease and efficiency will drop many integers, and is also a constant source of problems. If the company is called to be in the future, somehow already being a basic pillar of society, have a moral duty to provide decent and ample subsistence to all members and their families, offering them the possibility of putting their sights beyond their current job, thus offering a real chance to move up within the company or outside it through their training. Although, unfortunately, the reality is quite different. Most organizations are seeking economic growth either way, leaving aside all ethical aspect. Is a common practice by many entrepreneurs to locate their production to save costs in third world countries because there labor is much cheaper and can exploit the worker with greater ease due to lack of labor legislation and starvation in these people facing no opposition and in many cases the complicity of the West. Many entrepreneurs from Western countries, including Spain, despite having a considerable unemployment rate requested the massive influx of immigrants from the third world, relying on the false stereotype that need to perform jobs that Spaniards do not want to make , hiding the true reality, the need to work in subhuman conditions under which the Spaniards are not willing to work, and this has a name, oppression(Keillor and Wilkinson, 2011). All this causes the breakdown of the family nucleus of immigrants and, in many ca ses, a culture shock. This has very negative consequences for society. Globalization must not involve the consolidation of economic blocks that either they put aside or base their wealth on the exploitation of the third world. Must, without any doubt, moral standards include business goals, although it is not easy in a society that suffers a serious loss of values. Education must play a key role to remedy this. The company has to be the engine of change and management has to be aware of it. This is the essence of libertarianism, political philosophy which holds that prosperity, peace, and fulfillment of human beings can only occur in a social system based on unconditional respect for life, liberty and property of each individual. What were my assumptions about the responsibility of business and organisations to communities and broader society and what has changed I was very ignorant of the fact that any business needs to give back to the community in terms of CSR. Most companies however do not prioritise this very important aspect of a business and before learning this course I did not know that this has serious implications to the company in terms of the reputation. Studies show that nearly 80% of workers choose to work for a company that has an excellent reputation that pays a salary sufficient to cover its obligations for a company that pays a better salary but has a bad reputation in general. It also enriches the relationship with the environment and increases the influence of the organization in the community: to disseminate honest and specific information and perform actions socially engaged helps the image of the company against the central community and provides links that can trigger joint social projects. All this helps the company to increase its number of customers to this positive image, employees come with greater enthusiasm, be comes more influential among investors, can become is recognized internationally, respect for non-governmental organizations win and they may even get to reduce their operating costs through environmental actions. Nature of Business Diagonistic tool number 5 clearly shows that I support legitimate business. Moreso, it shows that regardless of the profit that a business is posting if the business is not legal thewn the people wont support it. What I have learnt from this course According to the diagonistic tools I have learned that Social responsibility is so important in the success of long-term business and current that corporate social responsibility (CSR) has become a widely recognized process for business in this century. It is therefore important to have corporate social responsibility to teach executives of the new management area , the world change the way they do business will also change, more than important, it is necessary, because unfortunately in most universities are not given adequate training on these issues , then it follows that we executives, serious, successful, but they do not understand the social role to be met, ie that not only have accountability to shareholders but also to society as a whole. Corporate social responsibility is one more mechanism for executives and companies return to society what it has given to them. Today it is impossible to think of businesses that do not work corporate social responsibility when it is so necesarry.The first thing to take into account a company or institution is that corporate social responsibility is not an expense but an investment, provides the following benefits: Reduces costs stoppage of operations or safety by reducing the possibility of conflicts with the population improves productivity, have motivated workers or better health, which helps to increase their loyalty to the company, improving internal environment and safety of workers, considering their needs, improve the external environment, the identify and mitigate the impacts that their activities may generate in the environment, provides an image of responsibility in the company. The importance of the general environment for business activities is critical because many, if not most, of the resources and services needed to carry out these activities are part of the biophysical and social environment;

Peyotism Essays - Native American Church, Native American Religion

Peyotism ?The white man's reality are his streets with their banks, shops, neon lights and traffic, streets full of policemen, whores, and sad-faced people in a hurry to punch a time clock. But this is unreal. The real reality is underneath all this. Grandfather Peyote helps you find it.? - Crow Dog Peyote, a hallucinogenic plant that is commonly used as a recreational drug, has a much greater meaning for members of the peyote religion. By examining the effects of peyote along with its role in the rituals and beliefs of the Native American Church it becomes apparent why it is such an integral part of the religion. The trade and knowledge of this sacred plant was already well defined in regions of Mexico well before European conquest and its ceremonial use was already underway in the tribes of the area in which it grew. This religious use eventually spread through North American regions. Along with its migration, the basic rituals and ceremonies changed along the way. The organization of religion involving peyote and the principle rituals had become commonly practiced among the Comanche and Kiowa tribes by the mid-eighteen hundreds. The Native American Church formed in 1921, beginning in Oklahoma. Soon after this initial formation, state and local incorporation followed in many places and continue to do so to this day. (Aberle, 19) Now, some form of peyote religion is common to most tribes of the North American continent. Peyote (Lophophora williamsii) is a very small, low growing, fuzzy type of cactus. Most of the cactus is actually underground in a long root. Both the flesh and roots can be eaten. When dried the flesh resembles brown overcoat buttons, which is where the term peyote ?buttons? came from. Peyote isn't found just anywhere. It grows in the wild over only a small portion of the Southwestern United States known as the Peyote Garden. Precisely, Corpus Christi, Texas, Deming, New Mexico, Durango, Mexico and Puebla , Mexico bind the area in which this plant can be found and harvested. (Aberle, 5) Containing eight different alkaloids, the most important being mescaline, peyote causes a number of effects. The experience begins with an euphoric quality. It heightens the sensations to sound, color, form and texture. Further into the experience, ?visions? begin to occur. These visions can include detailed, realistic pictures and sounds. The interpretation of these visions rather than the visions themselves are what peyotists consider most important. The peyote experience is characterized by a strong feeling of personal significance of the internal and external stimuli encountered during the experience. Many find themselves asking, ?What does this mean to me The Native American Church came to the Indians during their darkest hour. It was around the time when the last of the buffalo had disappeared from the plains. They were left starving, helpless and with little of their old lives remaining to cling to. In the words of a member of the NAC, Mary Crow Dog, ?The Native American Church became the religion of the poorest of the poor, the conquered, the despoiled. Peyote made them understand what was happening and made them endure. It was the only thing that gave them strength in those, our darkest days.? It was obvious that a militant religion could not have survived under white dominance. The formation of this religion was a response to the degraded status on Native Americans. It's goal- internal peace and harmony rather than competition. This idea was highly relevant to the socio-economic situation that these indigenous people were being faced with. For many, this was exactly what they needed to continue on. Since the beginning, there has been strong opposition to the Native American Church by several groups. The traditionalist Indians opposed it believing that it was a threat to traditional tribal culture. Modernist Indians as well as whites opposed the religion also saying that it was heathenistic and backward. In the early stages, peyote meetings were illegal not for the use of peyote, but because Native American rituals in general were outlawed. But, in 1934, under John Collier, the Bureau of Indian Affairs enacted a policy of non-interference with peyotism. There have been state laws prohibiting the ?sale, use or possession of peyote?, but all such laws have

Green Revolution Essays

Green Revolution Essays Green Revolution Essay Green Revolution Essay Green revolution within reach People need energy all the time. Not only electricity Is In great demand to make houses and other building operate but we need fossil fuels to use wide range of transportation. According to estimates, nonrenewable sources will run out in the foreseeable future. Scientists predict that we will be able to exploit coal for about two hundred and twenty years, natural gas about sixty years and oil will run out in forty years . They also suggest the shift from fossil-fuel-consuming civilization towards the green global community who will create a symbolic relation with nature. In practice, this means seeking alternative sources of energy that come from gifts of nature. And when you analyses the latest European union law regulation about increasing usage of alternative energy 2, or read about newest scientific experiments with hydrogen cars and energy-efficient houses you will be convince the process of becoming green has already begun. Although there are some fears and doubts In this new social movement, the benefits far outweigh and give a new chance for mankind not to act against but coexist with the beauty of nature. As a priority, alternative sources of energy as opposed to fossil fuels are clean energy. They do not cause emission of greenhouse gases to the atmosphere. Not releasing any carbon dioxide they do not contribute to the process of global warming as the popular and widespread fossil fuels do. : Besides, they can be widely used for producing and generating electricity. When you consider the share of sources In producing electricity In the world, due to BP Statistical Yearbook 2004, you will notice the huge share of fossil fuels (67%1 nuclear energy(16%) In comparison to 7% coming from hydroelectric dams(16%) and wind energy Hopefully, the world governments act for green solution and advertise clean energy giving incentives for maintaining it. Analyzing the newest European union law regulation concerning energy policy you read about plans imposed on all Its members to generate electricity from wind, sun and water In order to Increase the usage of alternative energy sources up to 20% In total European energy production with the time deadline to 2020. In Norway, for example, scientists having been working since 60-ices of last century have tried to use gig and low tides of oceans to generate cheap energy. Only one obstacle has ceased and delayed these experiments so far, an appropriate material which could resist salt sea water. Fortunately the newest technology have brought new solutions and scientists were able to create huge water turbines with special protecting Installation covered with specially designed paints that can operate without any additional maintenance. Only in 2004 Norway activated about 19 turbines of such type which can supply energy for 1 600 houses. Although the process of constructing ocean turbines still remains a secret, lots of other countries follow the ideas and test similar ones with the support of government financial programmer. Although nonrenewable sources boast with wide range of them from solar energy, wind, geothermal, tide energy or hydroelectric energy, being environmentally friendly teen cost nudge amount AT money- opponents argue. Protestor Jesse Accused Trot Rockefeller University estimates that to satisfy Aquas electricity needs, they would have to cover all of Texas and Louisiana with wind turbines what would be very expensive. Meanwhile, considering the prices of oil at their peak, continuous bill rising and perspective of running out of liquid sources, the huge input of money in making alternative sources operate equals. In addition, when you remember the idea of paying green taxes by those who damage the environment you have no doubts. Money is equal with only one difference you pay before, making the alternative sources operate, or after usage being left with high bills. Oil believers claim also that as long as benefits of alternative sources can be measure in electricity production they absolutely fail when you consider the remonstration. Our civilization stands out with the productivity of goods and their huge dislocation at the same time. This requires tons of oil and gas with the huge share of oil (90% ) in the entire world transportations. Following The Report of Peak Oil for USA department the peak of oil production will make serious problem for liquid sources in transportation not energetic crises generally speaking. They consider no other possibilities in this branch. Fortunately the world of science together with vehicle lovers offer unlimited visions and prospects in automobile development. After oil and gasoline engine, respected motor and car companies such as Toyota, Lexus, Ionians or Honda have launched their new inventions, a car which combines a small fuel-efficient gas engine with an electric motor that assists the engine when accelerating. The electric motor is powered by batteries that recharge automatically while you driver. This ecological whim called hybrid car is gaining more and more popularity and other car companies being convinced of new technology are bringing out new models. Only in 2004 Lexus ARC eh received the reward of European Car of The Year. When you insider other kinds of transportation, cities like Seattle have diesel-electric buses- these can draw electric power from overhead wires or run on diesel when they are away from the wires. Giant mining trucks, or submarines are often diesel-electric hybrids, or nuclear-electric. And the latest invention of automobile world- the hydrogen car proves the human genuine and denies the gloomy vision of oil dependence. The process of becoming green does not mean generating electricity from alternative sources or seeking innovative solutions in automobile industry, it also means reduction in consumption and perhaps less comfortable and more emending way of life. As people are becoming more and more sensitive towards environmental issues, they accept green solutions. Surprisingly, it looks as a new thriving revolution, or as skeptics prefer to call a fashion of becoming green. In the USA green industry makes huge profits and is nearly comparable with the dot- revolution in the 90-ices. Green architecture is thriving gaining new branches from new raw materials to recycled. You can admire new efficient and ecologically friendly office buildings in Japan, China, USA or in Europe, usually skyscrapers powered by mind or solar panels with rainwater collectors, insulating glass system and daylight dimming system; all constructed in one purpose to reduce energy and water consumptions. There is also widespread tendency to build self-sufficient houses powered Dye alternative sources, Walt inclement logging systems All tense symptoms prove that green global community is becoming an absolute fact not a marginal fanaticism of some forces, and if this requires, if any, some personal sacrifices like walking instead of going by car or riding a bike instead of driving a car, it is worth taking it up in the name of higher value Our Earth protection.

Advantages and weaknesses portrayed by GAP with regard to contemporary Essay

Advantages and weaknesses portrayed by GAP with regard to contemporary technology - Essay Example The company to focus on in the paper is GAP which has had tremendous impact on people with regard to clothing. Research Problem What are some of the value chain advantages and weaknesses portrayed by GAP with regard to contemporary technology? Literature Review Gap is one of the oldest clothing companies in the United States of America. Since its founding in the year 1969, the company has had numerous milestones that it has overcome. This built the company’s reputation in the 1990s making it one of the top clothing sellers in the United States. Despite the fortune that it made, its market went down with the dawn of the new century due to numerous factors. However, the year 2010 saw the company begin rising again against all economic odds. It is imperative to analyze the internal situation of Gap amongst other factors in an effort to gain an in-depth understanding of the company. Analyzing the resource capabilities of the company, one major aspect to observe is the incorporatio n of intangible assets. Overlooking of these assets is a contemporary trend when understanding the structure of a company because people pay more attention to the corporeal assets within a company. However, it is important to understand that these assets play a key role in either the success or failure of a company. Technology is the intangible asset to focus on. In an effort to uphold quality inventory in its earlier years, Gap ensured that it had innovative technology that would also help the company reach a larger audience. The easy to navigate website captured the attention of many customers making it very simple for people to order clothing. As years have gone by, the company has incorporated modern age technology in an effort to increase the market value of its products. In 2009, Gap introduced a software package that would assist in monitoring its workflow and make forecasts on the effects caused by various real estate decisions made. Moreover, it acquired a system that would help intensify its e-commerce trades by faster processing of orders. With the advent of new technology, the company is bound to make even higher sales (Fleisher, 2008, 48). With relation to tangible resources, it is important to note that the company has made numerous strides in an effort to keep in touch with advancements in the industry. The company has had the ability to buy new machinery that has assisted in cutting down the costs per production. This is from the fact that in earlier years, the company had faced numerous challenges having to outsource some of its departments facing the uneven market demographics. Human resource has also worked to ensure that the company gets back to its high market position that it enjoyed in the 1990s. This is from the increased number of retail shops around the world majoring in the sale of Gap products Understanding the relative price position of Gap is also vital in comprehending the internal situation of the company. With the increase in i ts sales over the 90s decade, Gap made the mistake of lowering the quality of its products due to high demands and also increased the prices of its products. However, by the year 2003, the company had reduced its income from the loss of customers. The company thus reduced the prices of its commodities with an effort to lure back the customers but it faced numerous challenges from the market entrance of other clothing lines. The year 2010 saw the company increase the sales of its products from the moderation of prices innovation introduced by a new Chief Executive. By the month of May that year, the net sales had increased by

Mining and use of Natural resouces Essay Example | Topics and Well Written Essays - 500 words

Mining and use of Natural resouces - Essay Example olcanoes; the awareness of these hazards has made the modern man life safe through the modification of the houses and other infrastructures (Husain, 2008). The possibility of an earthquake occurring is 100 percent and that means an earthquake can occur anytime and somewhere on the earth. Asserting that an earthquake will occur does not really mean that earthquake has been predicted (U.S. Geological Survey, 2009). Presently, earthquake cannot be predicted but the statement may be true due to the fact that a number of earthquakes (in millions) occur each year, thus, their occurrence daily is in thousands (they are too minute to be located). Earthquake prediction is a possibility in the future. There is an ongoing research done by USGC and other state and federal agencies, private institutions and universities. The reality of earthquake prediction is possible some day in the future but this is only when the mechanisms of earthquake are fully exploited (U.S. Geological Survey, 2009). Industrialization and urbanization are responsible for different types of surface/subsurface water pollution and wastes and it has become mandatory for the schools in the developing countries to offer geoscience education. The neglect of the subject at some level of education (especially at the junior level) has caused the lack of awareness about energy conservation, environmental protection, and the conservation of other geological raw materials (Husain, 2008). With the help of the geology-based assessment methodology, it is estimated that there are about 53 (TCFG) trillion cubic feet of nonassociated natural gas in undiscovered and conventional accumulations and mean volumes of 896 million barrels of oil in the National Petroleum Reserve in Alaska and the adjacent State waters; this is according to the U.S. Geological Survey. The volume of undiscovered oil estimated by U.S. Geological Survey is lower than the one estimated in 2002 and this is due to the recent exploration drilling

Health Care Delivery and Insurance System Essay

Health Care Delivery and Insurance System - Essay Example This paper analyses the health care delivery system as to whether it is broken or not Even though there are more than 40 million Americans who are not insured but still a major part of the gross national product of the nation is spent on health care (Iglehart, 1999). If the present problem has to be solved then it is essential that some changes take place in a lot of health financing systems (New York Academy of Sciences, 2000, pp. 1-14). The system should be best in all ways which means that the use of medical dollars should be made in an efficient way with provisions for improved medical care ostentation and promoting innovation. The new system should also incorporate quality with efficiency in prices of health care along with productive competition. The present system of health care which is driven by market and the existent governmental semi-National Health Insurance (NHI) Medicare and other Medicaid programs do not meet the requisites of best health care provisions (Brodenheimer, 1999; Riley, 2001; Pear, 2002; Krugan, 2002). Many countries are in problems due to a single payer for the nationalized health care and regular deficiency of patient selection (Krauz, 2002). 8. Areas which require attention The following areas put forward by different authors require immediate attention by the Congress government: 1. The people belonging to uninsured groups and those who are underinsured should be given immediate attention. 2. Politically and combative prescribed welfares (Jensen and Morrisy, 1999; Perez, 2002). 3. Imbalanced tax handling for health funding should not be the criteria. 4. Insured do not have any alternative to plans and providers. 5. Wayward financial bonuses for the insurance industry(Austin, 1984; Kuttner, 1999; Newhouse et.all, 1981 and Krauz, 2002) 6. Low financed and mystified Medicaid plans (Pear, 2002). 7. Inadequate national clinical tests and deficiency in limitation of preventable mismanagement suits (Institute of Medicine, 2001). 8. Unreasonable rivalry by hospitals burdening their own patients with varied amounts for indistinguishable services should not be the objective. Also the discrepancy in the amounts charged by pharmaceutical companies to individuals and small organizations should be done away with (Institute of Medicine, 2001). Apart from those mentioned above there are many areas in the health industry which require immediate attention of the creators. The Congress should create tax incentives which are individual in nature with permitted universal disastrous coverage so that the above mentioned discrepancies are removed. Discussion With reference to the number of individuals who are not insured, it only means the American medical system is a complete failure. Actually whatever be the kind of Medicaid it must have a provision for unforeseen

Effect of Parents with PTSD on Children

Effect of Parents with PTSD on Children Dushica Djurovic Does Transmission of Trauma Influence Children of Parents with PTSD? War veterans may experience traumatic events that may influence their lives after the military; moreover, such traumatic experiences may affect lives of the veterans’ family members. One of these people who experience a trauma during military service is my uncle who went to the army when he was very young. There is not anything that can be the same again for my uncle. Although he was a smiling and pretty talkative person before he went to the army, six months after he became reticent and aloof. Family members who have known him since he was born were worried about his mood and behavior, and they wondered what happened to him. When his parents and a sister heard that his best friend, Mark, was shot right in front of my uncle while Mark and he were running into a bunker, they have realized the cause of his depressive behavior. The bloody picture of his friend shot in the back of head has been flowing in my uncle’s mind for a long time, and that picture became both his dai ly struggle and a night mere. He was diagnosed with Post-Traumatic Stress Disorder which is caused by the traumatic event he has experienced during the military combat. There are many ex-combatants who have experienced traumas during wars like my uncle, and such traumas may affect veterans’ family relationships (Bathory, page 71). Post-Traumatic Stress Disorder may affect both a relationship with combat veterans’ children and relationships with their partners. According to Medscape Medical News that published the article about the high rate of PTSD in returning Iraq war veterans, the estimate rate of posttraumatic stress disorder (PTSD) among veterans returning from Iraq embraces the range from 12% to 20% (Roehr). Individuals with PTSD tend to have a high level of anxiety and arousal, which manifests itself as difficult sleeping, impaired concentration, and the fear of being easily startled (Price). My uncle had difficulties such as sleeplessness and anxiety. Even though he had psychotherapy treatment for a few years after he returned home from the military service, his recovery was slow because of specific PTSD symptoms such as apathy and insomnia. As a result, his five-year-old son was not able to understand why his father was often pensive when he asked him for something. PTSD symptoms may be frightening for both parents and their kids. Children may also worry that their parent cannot properly care for them (Price). That is why children may be afraid of having a close relationship with their parents who are depressed or anxious, dealing with PTSD symptoms. Furthermore, such children may even become unhappy or reluctant to trust others, including their parents, because they do not feel loved and cared for their family members. Combat veterans may struggle trying to maintain relationships with their partners because people with PTSD may feel anxious talking with their wives and husbands about their traumatic experience. According to the American National Center for PTSD, the partners of the Vietnam Veterans with PTSD reported some effects of the veterans’ mental health problems such as lower levels of happiness, less satisfaction in their lives, and more demoralization that is manifested as the lack of hope, courage, and confidence (Stevens). If people who experience traumatic events do not use psychotherapy treatments, their intense emotions of guilt, grief, or fear may escalate. That may happen because they may not be able to handle their burden of war. As a result, war veterans may become physically and verbally aggressive to their partners, which may lead to divorce. The rates of divorce for Veterans with PTSD were about twice as great as for Veterans without PTSD (Kulka). Suffering from the effe cts of PTSD such as aggression, irritability, or anger, people may deal with certain relationship problems. Both parts, Maus I and Maus II emphasize two stories in which PTSD was transmitted from parents to their child. While one story is focused on Vladek Spiegelman’s survival of the Holocaust, another is focused on the relationship between Vladek and his son Artie. There is a strong bond that connects both stories. The clue lies in the different kinds of guilt that both of them feel, and such kind of guilty triggered PTSD in them. While Vladek, as a Holocaust victim, struggles when he realizes his luck by surviving from Nazi terror during the war, Artie struggles because he was lucky to be born after the war and avoid the suffering in Auschwitz that his family experienced. Furthermore, both of them have an open wound in their hearts: Vladek lost his wife and Artie his mother when she had a breakdown after the many hardships she endured through. Not only Holocaust survivors, but also their children suffer from their families experience. The main question that echoes in Vladek’s head is, â€Å"Why did he survive the Holocaust and not somebody else.† He feels guilty because he was lucky to survive the war which was responsible for millions of deaths. Vladek thinks that instead of him, somebody more worthy deserves to be alive. In order to avoid that feeling, he wants to turn his back on the painful past. He always avoids talking about it with Artie who becomes angry every time he tries to get information about his family. During my reading, I figured out that Vladek even pretends that he does not realize his son’s frustration and gets angry when Artie insists on getting the information. Instead of that, he behaves like everything between them is fine, ignoring any tension. Vladek’s experience at Auschwitz is a burden that flows in his mind, however, he desperately wants to live in the present and so he avoids talking about it. On the other hand, Artie constantly insists on hearing more info rmation about what his family experienced during the war. While he is irritated and often angry with Vladek’s behavior and cannot even imagine living with him under the same roof, his father wants to fix their relationship by spending time together. Vladek misses his wife, Anja, who had cared for him and for this reason he needs his son even more. For instance, he calls his son early in the morning to tell him that he needs his help fixing the drainpipe. Vladek tells him that he needs help by emphasizing the fact that he is an old, vulnerable man but actually it is about more than a drainpipe. He desperately needs his son’s love and attention. While he wants to enjoy spending time with his son and talking about the present, Artie wants to hear everything about the past. The more Vladek struggles with PTSD symptoms and wants to turn his back on the past, the more Artie insists on talking about it in order to get more information. That is why their relationship is broken and full of tension and misunderstanding. Every time Vladek talks about such a brutal experience that his family had, he digs deep into his heart, and becomes upset and more depressed. Not only people who experienced the Holocaust are its victims, but also their children who are born after the war as Artie was. Although he was born after the war, Artie also suffers from his parents painful memories. That memories caused PTSD and both parents as well as his son suffered from the same traumatic disorders. As the only member of his family who does not have a traumatic past, Artie struggles because he feels less worthy as somebody who did not suffer at Auschwitz. Moreover, he feels a burden because he did not do anything to deserve the comfortable life that he has. On the contrary, his family had to survive terrible suffering during the war to be still alive. Unfortunately, the majority of their relatives were not as a lucky as Vladek and Anja. Artie’s brother Richie did not survive the war. When the Germans started to take children from Srodula, Anja and Vladek, were living in the ghetto and in order to save their son’s life they sent Richie to Zawiercie with his aunt Tosha and her children, Bibi and Lonia. Unexpectedly, the Germans came a few months later to evacuate Zawiercie a nd send the rest of the Jewish population to Auschwitz. In order to avoid being sent with the children to Nazi gas chambers, Tosha decided to kill not just herself but also her children and Richie with poison. She chose the lesser of two evils. That tragedy left a deep scar on Anja and Vladek’s hearts. That scar even intensified their PTSDs. Richie was still their beautiful and intelligent baby. Even though they had Artie after the war, they are desperately trying to see their first baby in Artie’s eyes. This causes Artie to feel neglected. He would have never been able to be replaced with his brother, and that is why he feels less worthy than Richie. He feels guilty because of his inability to replace his brother for their parents, and the parents’ sorrow was transmitted to their sun making him a new PTSD sufferer. As we see from this story, Artie becomes a new Holocaust victim even though the event itself was in the past, before he was born. Another thread that connects both stories, Vladek’s escape from the Holocaust and the relationship between his son and him, is Anja’s death. Vladek, as her husband, blames himself for not having been able to save her. Artie blames his father because he destroyed Anja’s diaries which were his only reminder of his mother. After the war, Vladek did not pay enough attention to her and was not as kind as he had been before they were forced to go to the concentration camp, for this reason she became even more depressed and committed suicide. After her death, he wanted to destroy everything which reminded him of her. Furthermore, he became very depressed and cried when he read the comic called â€Å"The prisoner on the hell planet† that Artie published about his mother years ago. This is the only time readers of †Maus† are faced with Anja’s personality as a Holocaust victim. She felt alone and became more depressed after her son answered by say ing just â€Å"sure† and did not even looked at her when she asked him if he still loved her. From Artie’s comic strip about his mother, I realized that Artie’s cold reaction was not just one more thing for an already very depressed woman, a small step which pushed her over the edge. She already felt unloved and Vladek did not support and care about her. Artie called his father a murder when Vladek told him that he had destroyed her diaries. In my opinion, Vladek destroyed them in order to hide not just from his conscience but also from Artie the fact that he, as her husband, was guilty for the suicide his wife committed. Once again, the past influences Artie’s life and he is suffering because of the PTSD consequences his father and mother experienced after being in Auschwitz. Both stories, Vladek’s survival of the Holocaust and the broken relationship between Artie and him, are interlinked with the guilt they feel. Vladek feels survivor’s guilt, and although his son insists on it, he avoids talking about the past. Although he was not a victim of Auschwitz, Artie indirectly suffers from his parents PTSD and feels inadequate for having an easy life, while his parent’s had been put under so much thread. Moreover, Anja’s death forever left a deep scar on their souls, which intensified painful memories in Vladek and triggered PTSD in Artie. For this reason both, the father and son would have never been able to step completely into the present. Part of both of them would have always been in the past. This book teaches us that the more people tend to ignore their past, the more it holds onto them and their past experience, good and bad, can be passed from one generation to the next, and that is how PTSD transmission becomes intergener ational illness. Analyzing the literature, researchers found that in most studies, the children whose father were diagnosed with PTSD participating in combat, were more likely to suffer from distress than those children whose fathers did not participate in combat but experienced PTSD. However, there were a few clinical cases in which the number of fathers with PTSD but who did not participated in military was larger than the number of those fathers with PTSD but who experienced their traumas in military. Additionally, there is not clear definition of traumatic status that is still an ambiguous and inconsistent term (Kallerman, 2007). Davidson, Smith, and Kundler analyzed 108 outpatient veterans with PTSD, including 24 major depressives and 15 alcoholics, and reported the higher rate of psychiatric treatment among children of PTSD sufferers (Davidson, Smith, Kundler, 1989). Furthermore, PTSD were found in 6 families of PTSD, but none in the control group. Similarly, Parsons, Kehle, and Owen observed cases that were consisted 45 children of veterans, and 47 children of nonveterans, when they found that PTSD sufferers perceived children as having more dysfunctional social and emotional behavior, and difficulties in establishing and maintaining friendships. In these cases the types of behaviors were function of child’s gender and age (Persons, Kehle, Owen, 1990). In both of described studies, the fathers had status of those who were diagnosed with PTSD but the second study also included those fathers who were without PTSD. The target groups in both studies were consisted of Americans who participated in the Vietnam War or the World War II. Furthermore, Jordan et al. reported that veterans with PTSD showed markedly elevated levels of severe and diffuse problems in marital and family adjustment, parenting skills, and violent behavior. In his research the author was focused on 1,200 Vietnam veterans and 376 spouses or coresident partners of the veterans. Ruscio, Weathers, and King found that emotional numbing was the only aspects of PTSD uniquely associated with veterans’ perceived relationships with their children. The group included 66 male Vietnam veterans, and all of them had one or more children (Ruscio, Weathers, King, 2002). There is another research, done by Westerink and Giarratano, and such study consisted 22 children of veterans over the age of 15 years, and their fathers had the status of veterans with PTSD. The findings show that children of veterans reported higher levels of conflict in their families; there were no significant differences on measures of psychological distress and self-esteem from control groups (Westerink, Giarratano, 1999). In the case of my uncle who was diagnosed with Post-Traumatic Stress Disorder which is caused by the traumatic event he has experienced during the military combat, I realized that his son is more likely to become a new PTSD sufferer. That is because of the bloody picture of my uncle’s friend who was shot in the back of head, and such a bloody picture has been flowing in my uncle’s mind for a long time affecting even the behavior of his son. According to Maus, the book about the lives of Holocaust survivors after the Auschwitz, I realized that they transmitted their PTSDs to their son Artie. That caused many struggles in their relationships. I got sense that the clue lies in the different kinds of guilt that both of them feel. While Vladek, as a Holocaust victim and PTSD sufferer, struggles when he realizes his luck by surviving from Nazi terror during the war. On the other hand, Artie struggles because he was lucky to be born after the war and avoid the suffering in Aus chwitz that his family experienced. However, their parents’ PTSDs made him a new PTSD sufferer. According to studies I was reading, the results about transmission of PTSD from father to child show a various range of different findings. While some researchers reported that the children of fathers with PTSDs that were caused by military traumas, are more likely to suffer from the same, numerous others think that military traumas of ex-combatants cannot directly affect their children. To conclude, there are many researchers who are trying to narrow the scope of findings about PTSD transmission from father to child, however, a large range of multiple different results show that this area is much deeper and ambiguous than scholars expected. Works Cited Dekel, Rachel, and Hadass Goldblatt. Is There Intergenerational Transmission Of Trauma? The Case Of Combat Veterans Children. N.p., 2015. Web. 7 May 2015. Kellerman, N. (2007). Ha’avara shel traumat hasho’ah [Transmission of the Holocaust trauma]. In Z. Solomon J. Chaitin (Eds.), Yaldut betzel hasho’ah: Yeladim nitzolim ve’dor sheni [Childhood in the shadow of the Holocaust–survived children and second generation] (pp. 286 –303). Davidson, J., Smith, R., Kudler, H. (1989). Familial psychiatric illness in chronic posttraumatic stress disorder. Comprehensive Psychiatry, 30, 339 –345. Parsons, J., Kehle, T. J., Owen, S. V. (1990). Incidence of behavior problems among children of Vietnam veterans. School Psychology International, 11, 253–259. Ruscio, A. M., Weathers, F. W., King, L. A., King, D. W. (2002). Male war-zone veterans’ perceived relationships with their children: The importance of emotional numbing. Journal of Traumatic Stress, 15, 351–357. Westerink, J., Giarratano, L. (1999). The impact of posttraumatic stress disorder on partners and children of Australian Vietnam veterans. Australian and New Zealand Journal of Psychiatry, 33, 841– 847. Spiegelman, Art. Maus. New York: Pantheon Books, 1986 Kulka, Richard A. Partners Of Veterans With PTSD: Research Findings PTSD: National Center For PTSD. Ptsd.va.gov. N.p., 2015. Web. 25 Feb. 2015. Bathory, Dalia. History Of Communism In Europe: Vol. 4 / 2013. Google Books. N.p., 2015. Web. 16 Mar. 2015. Roehr, Bob. High Rate Of PTSD In Returning Iraq War Veterans. Medscape.com. N.p., 2015. Web. 17 Mar. 2015. Price, Jennifer L. Children Of Veterans And Adults With PTSD. Aaets.org. N.p., 2015. Web. 25 Feb. 2015. Stevens, Susan P. Partners Of Veterans With PTSD: Common Problems PTSD: National Center For PTSD. Ptsd.va.gov. N.p., 2015. Web. 25 Feb. 2015.

baseball turnaround Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The title of this book is Baseball Turnaround and the author is Matt Christopher. This is a story of baseball and how it is a team sport. The book relates with the title by showing how this boy named Sandy Comstock that plays on the Grantville Raiders and has a big game coming up. It was against the Newtown Raptors. He wanted to beat them and become one of the best teams. By the time he knew it he ended up on the Newtown Raptors team and he was going to play is old team. It was kind of like a baseball turnaround. Sportsmanship is an important when you are in sports. When Sandy was coaching the Dolphins, an orphanage baseball team, he gave good comments like â€Å"you’ll get ‘em next time† and â€Å"nice job†. He always kept the kids motivated and ready to go by giving high fives and slapping each other’s hands. When he was playing on the Raiders he missed an easy catch and some people would go off on a rampage but Sandy he just kept going like it never happened. When Perry Warden Showed up to one of Sandy’s games he kept saying negative remarks like â€Å"nice job†¦not† and â€Å"get him out of there†. That doesn’t only hurt Sandy but it hurts his teammates. One game Sandy was playing, the other team lost and a kid went wild and he started insulting Sandy’s team and threw his glove and he was mad. One night, Sandy went to the store because everybody was busy at his house and it seemed to him they did...

Our Culture Today Essay

Personal Beliefs, Attitudes, Values, Basic Assumptions, these values are universal to every human being living today, in the past and in our future. These values shaping our behavior relate to cultural context. Today our Societal attitudes toward homosexuality widely range in different cultures, historical periods, and locations, as do attitudes toward sexual desire, activity and relationships in general. In general many cultures have their own values regarding appropriate and unsuitable sexuality; some sanction same-sex love and sexuality, while others may condemn of such activities in part. Our culture today has changed a lot especially how we view the human body. In my first paragraph I will discuss personal beliefs and how it a tremdous effect on homosexuality community, including social attitudes in general. The issue on Gay sex in religion will have a variety of different views, but you will see the more firm believers that homo’s is a bad thing will be among the older generations, and they will be the ones that also have a harder time accepting it into their lives. Religions such as Judaism, Islam, and various regions of Christianity, are old school and forbid any type of sexual interactions between people of the same sex and preach highly that such an act is to be deemed sinful and that you will burn in hell. The reasoning behind this is very simple like stated above, those religions follow the bible very closely and if you search for it you will find this in the Old testament and New testament, which talks about their beliefs on that topic. Unlike our western religions Hinduism, Buddhism, Jainism and Sikhism, homosexuality is barely discussed although it may not be brought up as often these religions frown on this type of intercourse between two people to be considered a sin as well. Further In addition to the religions of East Asia, along with Chinese religion that passionate homosexual love is most often discouraged because it is believed to not lead to human satisfaction, and that human satisfaction can only come from opposite sex’s  In early religions it’s been said that since early middle age times, people who had sex with the same type of sex were blamed for bringing a deadly plague upon the land, and that their pleasures with each other were blamed for the frequent epidemics of disease which dramatically decreased the population. Crops were dying people didn’t have food, and people were falling over dead for no reason at all. The only thing they thought that was causing this was the â€Å"Homo’s. People were frightened and they thought the only way in order to rid their lands of this disease would be by being cleansed by fire, as a result homosexuals paid a drastic price from the people of the towns in which numerous individuals were tied down and burned at the stake or if they got somewhat lucky just had to have white-hot iron rods ran through them because they thought that this would cleanse the souls and stop the disease. Although the staking and hot ironing ended in the late 1980s similar thoughts have been made, inspired by the AIDS epidemic. In the years since, the epidemic has spread and now has many more heterosexual victims than homosexual. In the next paragraph I will further discuss the Values and basic assumption of play another key role into how our culture views the human body. Off the top of your head when you hear the word gay males, what’s the first thing your brain processes? Most often gay males are viewed as being effeminate. Or maybe you the first thing that comes to mind is that gay males are viewed as showing an interest in women’s fashion such as fashion design or hairdressing, which a lot are. Or perhaps when you think of a gay male it would be a guy would having a huge group of friends consisting females, Sadly we categorize â€Å"homo’s† like this in our culture today What would comes to mind when the word lesbians is thrown out there? Our culture society usually views them as having more of the manly features or what we call â€Å"Tomboy/ Dyke. † When then word Tomboy is thrown out there are society already has them categorized. The typical thought of a tomboy is one having a preference for short haircuts, tattoos and male clothing. Then of course we have both bisexual men and women. What pops in mind when you think of a Bi person? Some people might be seeing them as being sexually immoral, controlling, insincere or undecided. Male bisexuals and female bisexuals are usually on the down low about the choice they have made. Although the cause for most Bi’s is that because our culture is so rough and doesn’t welcome the gay community very well they have a hard time accepting it themselves an call themselves as Bi’s for the fear of how much we demand perfection. Another basic assumption about homosexuals is association with pedophilia. This is the major thing that always pops up and which as a result, some people fear exposing their children to homosexuals in unsupervised settings. This fear assuming that about all â€Å"Gay’s† had led them into making and assumption that their children might be molested, or converted to be gay themselves which in our culture that would just ruin families. Today in our society that is true many Homo’s that finally come out and tell their families just only ends up destroying them. As a result many homosexuals have committed suicide for the fear of judge-ment. What has left a bitter taste in the mouth about â€Å"gay† community and made an impact on how their viewed is that everyone is familiar with the publicity about the Catholic sex abuse cases, which in result has heightened these concerns for many parents. A group of establishments focus on these dawning concerns, drawing linking relations between homosexuality and pedophilia. Recently a number of small scale studies where done and shown that they have not found evidence that homosexuals are more likely to molest children than heterosexuals. Tests done showing that male homosexuals with a preference for adults; are no more attracted to adolescent or younger boys than male heterosexuals with a preference for adults are to adolescent or younger girls. Other research also suggest men who molest boys prefer adult women rather than men as sexual partners.

Research Propsal Draft Example

Research Propsal Draft Example Research Propsal Draft – Research Proposal Example Research Proposal Draft Theoretical Framework The prime objective of the research study attempts to develop an illustrative elaboration on the effectiveness of nurses in teaching patients on smoking cessation. In this regard, the major problem to the nurses is to be highly effective in managing the cessation of smoking practices among patients who are intensely habituated to such habits. As smoking is considered quite addictive in nature, the effectiveness of nurses in this regard becomes highly challenging that expands beyond conventional medical care facilities to providing psychological assistance to the patients. Nevertheless, the theory of trans-theoretical model greatly supports the nurses in their objectives. In this regard, trans-theoretical model supports an individual to change patient’s behavior overcoming such cessation (Kolundzija, Gajic, Misic-Pavkov & Maras, 2011). The theory of trans-theoretical model suggests of the certain stages of behavioral changes, which are highly applicable in controlling the cessation of smoking. In this regard, pre-contemplation is regarded as the stage in which, the patients do not intend to change. The next stage is denoted as contemplation, where the patients realize the need of behavioral changes. The subsequent stage is the preparation, where the patients intend to implement certain actions for the change. Correspondingly, in the following stage i.e. action, the patients are encouraged and driven towards efficiently changing his/her behavior to a non-smoking individual. The next stage of change according to trans-theoretical model is maintenance. This is quite an important stage, where patients need to maintain his/her non-smoking behavior. The last stage in the process is Termination, where the patients are noted to have the desire to quit their addiction (Boston University School of Public Health, 2013). Thus, it is also evident that the theory of trans-theoretical model is highly applicable to the curren t project related to cessation of smoking (Kolundzija, Gajic, Misic-Pavkov & Maras, 2011). The underneath diagram herewith depicts the stages of behavioral change as per the theory of trans-theoretical model that will be implemented in the study initiated. Source: (Boston University School of Public Health, 2013)ReferencesBoston University School of Public Health. (2013). The transtheoretical model (stages of change). Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models6.html Kolundzija, K., Gajic, Z., Misic-Pavkov, G. & Maras, J. S. (2011). Core constructs of the trans-theoretical model of behavior change. Curr Top Neurol Psychiatr Relat Discip, 19(1), 48-52.

Starbucks Coffee Essay Example

Starbucks Coffee Essay Example Starbucks Coffee Essay Starbucks Coffee Essay This one phrase sums up Starbucks Coffee’s approach to attracting more customers. They want the customers to feel that they are not â€Å"primarily about coffee† (Holmes, 2004). Starbucks chairman Howard Schultz explains further, â€Å"You get more than the finest coffee when you visit a Starbucks – you get great people, first rate music and a comfortable and upbeat meeting place† (Starbucks Corporation, 2007). Indeed, from that single coffee shop in 1971 (Gallo, 2006), Starbucks has evolved into a global brand that is a hybrid of a place where you can get good coffee, good music, a good book and where you can meet up with friends or business partners. Initially just another coffee shop, Starbucks morphed into a cozy hang-out place in the mid 1980’s – an idea brought about by Schultz’s visit to Italy. Charmed by the pleasant environment enveloping Milan coffee places, Schultz got convinced that this set-up could work in America; hence, the Starbucks of today (Gallo, 2006). Central to the transformation into a comfortable meeting place is not just Starbucks’ irresistible coffee but also a more personal kind of customer service that was achieved through a two-fold approach. First leg of this approach was the inclusion of a wider variety of coffee flavors and other drinks such as chocolate, juice and iced drinks in the menu – as this move gave the customers a wider array of choices, it expanded Starbucks’ market, which initially just covered the coffee-drinking public. Also part of this strategy allowing customers to individualize products by giving them the option to dictate the size, temperature and extra ingredients (i.e. whipped cream, coffee strength, caramel, etc.) of their favorite Starbucks drink (Gallo, 2006). To strengthen this image of personalization, Starbucks made an effort to build a personal relationship with their customers. In fact, a coffee giant that expanded to 12,440 location sin 36 years, Starbucks like to operate like a small, local store where the customers feel like they know the people behind the counters and vice versa (Kiviat, 2006). â€Å"It’s part of the reason [people] go [to Starbucks],† attests CEO Jim Donald (Kiviat, 2006). And to make sure they keep their base of loyal customers (and make sure they continue to add to this base), Starbucks invests a lot on the people working for them – whom they fondly call as â€Å"partners† (and not employees). â€Å"We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience,† Schultz expounds (Starbucks Corporation, 2007). Maintaining a ‘knowledgeable workforce’ requires Starbucks to give its partners a rigorous 24 hours of training (divided into six classes discussing different aspects of the job) before being able to stand in the front lines. The logic behind this is that, as Sarah Lockyer writes, Starbucks believe that â€Å"employees should be fully versed in how to make [drinks] and how to market them as well. They should be able to describe the contents and, especially if it’s part of the job description, spell the item correctly on a chalkboard or a menu† (as cited in Ablanalp, Reiliey, Bigler, Laracuente, n.d., p.5). This seemingly hard process of getting incorporated into the Starbucks Company comes with benefits, though. Partners are given stock options and health care benefits and are encouraged to share their opinions on operations and to make their own decisions regarding customer relations. And because partners feel more like their own managers than mere â€Å"worker bees†, partners start feeling good about their work, which in turn equates to a positive relationship with customers (Ablanalp et al.). It is also this commitment to an intimate set-up of operations that prevents Starbucks from using machines in churning out coffees. Schultz explains that it is in their utmost concern that the company’s culture does not get diluted with growth – they pride themselves for their hand-crafted beverages and their beverages are going to stay hand-crafted. Despite criticisms and harsh suggestions that they should snap up and accept the fact that machineries are important to increase efficiency, Starbucks remains firm. Jim Alling, president of Starbucks Coffee US, argues, â€Å"As much as we want to meet people’s desire to produce beverages quickly, we also realize that people want a smile with their drink, that they don’t want to feel rushed† (Kiviat, 2006). Another ploy to making sure Starbucks keeps it edge over the competition is their constant attempt at venturing to other endeavors that will greatly compliment their coffee and enhance what they proudly call as the Starbucks Experience. Like most of their other undertakings, Starbucks crossing over to the music business started from something that they already had and just expanded to cater to customers’ demands. When Schultz noticed that while waiting for their orders customers would often get up and ask about the song playing in the background, it gave him the idea of selling CDs of their ‘house music’ at the cash register (Holmes, 2004). Today, Starbucks has extended to more than just selling CDs – it has now partnered with music labels, started its own 24-hour digital music channel on XM Satellite Radio (genre of which is more adult-oriented jazz, blues, and alternative rock), and built the alternative record retailer HearMusic Coffeehouses in Santa Mon ica, San Antonio, Miami and Bellevue, Washington (Starbucks Corporation, 2007). And Starbucks coverage just keeps getting wider. Kiosks and stalls that sell Starbucks coffee can now be spotted on Barnes Nobles bookstores and some campuses (Ablanalp et al.). With the help of Kraft, their products are now also being sold in supermarket shelves and are now featured as Dreyer’s ice cream flavors. The company may now even start to attempt competing with McDonald’s and Burger King in attracting midday crowd – something that will surely boost sales because as of the moment, 60% of Starbucks’ sales are made before 6 a.m. (Gallo, 2006; Kiviat, 2006). Despite the fact that Starbucks’ price list is not exactly the most affordable in the market, people still continue to support its products. This may be traced to the fact that customers, like Starbucks, believe that â€Å"with any product, there is an inherent link between quality and price† (Starbucks Corporation, 2006). Starbucks got it right when they said that quality is the best and most sustainable driver of higher prices paid. Since Starbucks pledge to deliver uncompromising quality on their coffee, people are almost always willing to pay premium prices to have the privilege of sipping from a Starbucks cup. But Starbucks is not all about making money. The company always insisted that â€Å"putting people before products just made good common sense† (Starbucks Corporation, 2007), they always made a point to not forget that aside from an entrepreneurial mind, they also have a social responsibility. They have maintained environmental stewardship and literacy campaigns on top of producing great-tasting coffee. This, Starbucks shares, endears them more to the people and makes them truly part of a community where a Starbucks is located (Starbucks Corporation, 2006). Some business onlookers may get critical of Starbucks seemingly spreading themselves thin. The company looks like they have tried to cover –and is still trying to cover – a lot of other business endeavors. John Glass, who covers Starbucks for CIBC, says that Starbucks has fallen into a trap. â€Å"You have to have new products. That’s the retailer’s dilemma,† he says (Kiviat, 2006). But who is to say that this game plan is not working for the company? Surely, with its recent efforts at global expansion, Starbucks strategy is – contrary to what the pessimists will say – making them a stronger coffee magnate. On top of their already uncountable stores in America, Starbucks continues to reach out to Europe and Asia. Currently, there are now more than 13,000 Starbucks Coffee Shops in 40 countries, including Japan, Philippines, China, Hongkong, Saudi Arabia, Qatar, Puerto Rico, Brazil, and Egypt. In 36 years, Starbucks Corporation has indeed grown into something that nobody may have envisioned when it first came into operation in 1971. Nowadays, Starbucks is not only parallel to good coffee but also to good music, books, food, and community service. Its influence has blown up to include not only the business people and the old who are wont to grab their daily dose of caffeine but also to kids, who now have the option to order chocolate or juice when they tug along with their parents as they drop by for their cappuccino, and students, who has found the perfect study place in Starbucks’ comfortable couches and mellow music. Undeniably, Starbucks has managed to employ a marketing strategy that is not in need of the aid of countless TV and radio advertisements – the image they painstakingly built throughout the years becomes enough for them to survive in an industry where coffee shop companies mushroom so fast. Lucky for the company, they have found the perfect mix of good product, incomparable customer service, and global brand imaging that keeps customer tied to their name. And, as they continue to move forward with the same approach, Starbucks Coffee is sure to stay afloat for a very long time.